We know hiring an accounting firm costs money. And we know we’re probably not the cheapest bookkeeper or tax preparer in town. We’re okay with that.
Because the cheapest option is not always the least expensive option.
There are a lot of costs business owners do not think about when they decide to handle accounting internally, wait until tax season, or stay with a firm that is not really serving them well. Those costs usually do not show up as a neat monthly invoice. They show up in wasted time, bad information, missed planning opportunities, cleanup projects, unanswered questions, and decisions made without really knowing what the numbers are saying.
And those costs can add up fast.
Start with your time.
If you are a business owner and you value your time at just $50 per hour, which is honestly pretty conservative, seven hours of your time is worth $350. That is not hard to burn through.
A few hours categorizing transactions. Some time reconciling accounts. Twenty minutes trying to figure out why QuickBooks did something weird. Another hour pulling reports. Then maybe you are researching a payroll issue, looking for a receipt, or trying to decide how something should be recorded.
Before you know it, you have spent the equivalent of our monthly fee doing work that probably is not the best use of your time.
Maybe you are not doing it yourself. Maybe your office manager is doing it. If that employee makes $20 per hour, how many hours of their time until internal bookkeeping becomes more expensive? That does not include payroll taxes, benefits, or the opportunity cost of everything else they could have been doing during those hours.
And this is where we have to point out the obvious: all of those calculations assume the accounting is being done correctly.
Doing your own books is cheap until it isn’t.
We see this all the time.
Someone internally has been handling the accounting. Maybe they are smart. Maybe they know QuickBooks pretty well. Maybe they have been doing it for years.
That still does not necessarily mean they understand the accounting behind the transactions.
There is a huge difference between knowing how to enter something into QuickBooks and knowing where it should go, what it affects, whether the balance makes sense, and what downstream issues it may create.
We have stepped into businesses where everyone thought the books were “fine,” only to find incorrect loan balances, old accounts receivable, transactions sitting in the wrong places, unreconciled accounts, payroll entries that did not clear correctly, or processes that had been set up wrong from the beginning.
At that point, someone has to fix it.
We are currently working through situations where cleanup projects are costing clients thousands of dollars. The frustrating part is that many of those issues would have been much easier and cheaper to correct when they first happened.
Cheap accounting gets expensive really quickly when you have to pay someone to do it twice.
Having a CPA does not automatically mean you have a good CPA.
This one may be a little uncomfortable, but it needs to be said.
We have picked up more work this year from problems created, missed, or ignored by other accountants than ever before.
And almost every time, the client says the same thing:
“I didn’t know. I trusted them.”
Of course they did.
Most business owners are not accountants. You should not have to second-guess every recommendation your CPA makes or spend your free time Googling whether their advice is right. Part of what you are paying for is professional judgment.
But trust still has to be earned.
We recently spoke with a potential client who had been operating as an S corporation for two to three years. Her tax person at the time told her she did not need to pay herself through payroll.
That is a big problem. The expensive part was not hiring the tax preparer. The expensive part was getting the wrong advice and trusting it for years.
So what do we do to earn your trust?
We do not expect clients to trust us just because we have “CPA” in the name.
We build review processes into our work. We have licensed professionals on our team. We have people who focus on specific areas of accounting, tax, and payroll instead of expecting one person to know everything about everything. We also have experience across a wide range of industries, which matters because the accounting issues facing a property management company can look very different from those facing a medical practice, construction company, law firm, retail business, restaurant, or professional service company.
And we talk to each other. If something is outside one team member’s normal area, we do not just guess and move on. We collaborate, we review, and we figure out the right answer.
That does not mean we are perfect. No accounting firm is.
But it does mean we have built Salt Creek around checks, communication, and specialization because your accounting should not depend on whether one person happened to remember everything.
We want you to ask the “silly” question.
This is probably one of our favorite things about how Salt Creek operates.
We do not bill hourly for our ongoing service packages, and we do not charge for routine questions.
That is intentional.
We never want a client to hesitate before emailing us because they are worried a five-minute question is going to turn into a bill.
Send the email. Seriously!! Some of the best conversations we have with clients start with questions they think are probably insignificant.
“Can I pay for this through the business?”
“Should I buy this now or wait?”
“Can I hire another employee?”
“I got this letter. Do I need to worry about it?”
“Why does this number look weird?”
“Can I take money out of the company?”
“This person told me to do this. Does that sound right?”
Sometimes the answer is simple, sometimes that little question opens the door to a much bigger conversation about taxes, payroll, cash flow, entity structure, compensation, or something else that absolutely matters.
We would rather talk to you before you make the decision than charge you later to help clean up the consequences.
That is why our pricing model is structured the way it is. We want communication to be easy.
Waiting until tax time is not always the bargain people think it is.
Another place business owners try to save money is by waiting until the end of the year to deal with the bookkeeping.
On the surface, it sounds reasonable. If you mainly need the books for your tax return, why pay for them every month?
Because by tax season, most of your opportunities are already gone.
When Salt Creek prepares a tax return from books we did not prepare or regularly review, our tax preparation fee is higher. We have to spend more time understanding the books, reviewing the balances, figuring out what makes sense, identifying issues, and asking questions before we can rely on the numbers.
That takes time, and it can slow down the return process.
If we discover accounting issues while working on the tax return, the tax work may have to stop until the bookkeeping gets fixed. Depending on timing, complexity, and how quickly answers come back, that can absolutely affect turnaround time and whether a return can reasonably be completed before a deadline.
But even that is not the biggest issue. The bigger issue is that you spent the whole year running your business without good financial information. You were still making decisions. You just may not have had reliable numbers behind them.
Can you afford another employee? Is payroll getting too high? Can you make that equipment purchase? Why is cash lower even though sales are up? Is one part of the business actually more profitable than another? How much money should you be setting aside for taxes?
If the books are six or nine months behind, you are answering those questions with incomplete information.
That can be a very expensive way to save $340 a month.
Tax planning has a shelf life.
There is also a huge difference between tax preparation and tax planning.
Tax preparation tells us what happened.
Tax planning gives us a chance to do something about it.
If we do not see your numbers until tax season, the year is already over. Payroll decisions have already been made. Purchases have already happened. Cash has already moved. Certain deadlines may have passed.
Sometimes we still have options. Sometimes we do not.
One of the advantages of having your accounting and tax work connected is that we can see what is happening while there is still time to talk about it.
We are not just looking backward at what happened last year. We are trying to help you make better decisions before the opportunity passes.
Monthly accounting also keeps small problems small.
Think about a transaction that happened last week.
You probably remember what it was.
Now imagine us asking you about that same transaction eleven months from now.
Do you remember it then? Does your office manager? Is the receipt still easy to find? Is the employee involved still working there?
Questions that take two minutes to answer today can become annoying little research projects when everything gets pushed to year-end.
That is another thing monthly accounting does that is not always obvious from the price tag. It keeps the books moving, keeps questions current, and keeps little issues from quietly turning into big ones.
And then there are the “oh crap, we need financials” moments.
Maybe you need a business loan. Maybe you are buying another company. Maybe someone wants to buy yours. Maybe you are adding a partner, refinancing debt, or applying for financing. Whatever the reason, sometimes businesses suddenly need current financial statements.
If your books are up to date, great. We have something to work with. If nobody has touched them in nine months, those nine months of accounting suddenly become urgent. Urgent accounting is usually not the cheapest accounting.
So what are you actually getting when you hire Salt Creek?
If you are comparing us to someone who is just entering transactions and reconciling the bank account, yes, we may cost more. We also include more.
You are getting a team that reviews the work.
You are getting access to people with different areas of expertise in accounting, tax, and payroll.
You are getting professionals who ask questions when something does not make sense instead of just forcing a transaction somewhere and moving on.
You are getting a pricing model that allows you to email us without wondering if the meter is running.
You are getting a firm that wants you to ask the question before making the decision.
And you are getting people who explain things in normal language.
We do not think financial statements should be mysterious documents that only your accountant understands.
They are your numbers.
You should know what they are telling you.
We know we are not the cheapest option. We also know what we bring to the table.
We are comfortable saying that.
There will almost always be someone willing to prepare your tax return for less. There will almost always be someone willing to do your bookkeeping for less.
But price alone is a pretty bad way to choose the people you are trusting with your business finances.
Ask what is actually included. Ask who reviews the work. Ask who you are talking to when you have a question. Ask whether routine emails cost extra. Ask how accounting and tax planning work together. Ask whether the firm is looking at the numbers or just processing them.
Then think about the costs that do not appear on the proposal.
What does it cost when you spend your own time doing work outside your expertise? What does it cost when your office manager spends days doing bookkeeping instead of running the office? What does it cost to fix a year of bad accounting? What does it cost when nobody catches the problem? What does it cost when you cannot get an answer from your accountant? What does it cost when you trust bad advice for three years? What does it cost to make decisions without good numbers? What tax opportunities disappear because nobody looked until it was too late?
We know what we think Salt Creek is worth.
The better question is whether you are ready to find out too.
